The Complete Guide to Small Business Video For Marketing that creates Lead Generation 2023?
Here is the first thing you must realize: adding video content to your digital marketing strategy can help you promote your brand, teach customers, and make more sales. This guide will show you how to get started with video marketing.
If You Need A Top Video Marketing SEO Platform! Click Image
Table Of Content
1. Find out how to make a YouTube channel that does well
2. Here are five ways that marketing with videos can help your business grow
3. How to Make a Video Marketing Plan for Small and Medium-Sized Businesses
4. Have You Ever Thought About Using Another Video Hosting Platform
5. Types of Video Marketing for Small and Medium-Sized Businesses
6. How to get your marketing videos out there
7. How To Tell If Your Video Marketing Campaigns Are Working
Small business video marketing has become more and more popular over the past few years. On YouTube alone, people watch more than a billion hours of video every day, and more than half of those who watch video for marketing want more.
Several studies show that marketing with videos can lead to a big increase in sales. For small businesses, making videos helps them make more money 49% faster than they would without videos.
Adding video content to your digital marketing plan can help you spread the word about your brand and build an online presence.
Videos are a great way to connect with your target audience. You can use YouTube videos, Facebook Live streaming, interactive video ads, and TikTok social videos, among other things.
So, if you've been wondering how to start using video for marketing your small business, you've come to the right place.
Read on to find out more.
1. Find out how to make a YouTube channel that does well.
List of What's Inside
What Does SMB Video Marketing Mean?
Why small and medium-sized businesses should use video marketing
How to Make a Video Marketing Plan for Small and Medium-Sized Businesses
Types of Video Marketing for Small and Medium-Sized Businesses
How to get your marketing videos out there
How to tell if your video marketing campaigns are working
One Last Thing
What Does SMB Video Marketing Mean?
SMB video marketing uses video content to spread the word about your brand, boost sales, and teach customers about your products.
You can use videos to promote your business by showing things like the history of your brand, your goals, an overview of the services you offer, reviews, and even behind-the-scenes educational videos.
As with other types of marketing, the main goal of the video is to build a relationship with your audience, gain their trust and spread the word about your brand. But video marketing has a number of key benefits for small businesses that set it apart from the rest.
Why small and medium-sized businesses should use video marketing
Small businesses can get a lot out of video marketing, whether they want to build a social media presence or become known as experts in their field.
2. Here are five ways that marketing with videos can help your business grow.
1. Increase the number of leads
Making videos that teach people something can get people interested in your services and products. In fact, 84% of people say that a brand's video has made them want to buy a product or service.
When you add annotations and the ability to send viewers to an email capture form that syncs with your email list or CRM, you can turn every piece of video content into a powerful lead generator for your business.
Video marketers get 66% more qualified leads per year, and 87% of video marketers say that video has increased traffic to their websites. Lastly, 83% of marketers who use video say it helps them get more leads.
2. Raise brand awareness on platforms that are getting bigger.
By making videos and using them in your social media strategy, you can build brand awareness on platforms like YouTube and TikTok which are becoming more focused on videos.
Think about how quickly TikTok has grown in popularity because it focuses on short, fun clips. TikTok has become so popular that Facebook, which owns Instagram, quickly copied it and made Instagram Reels, which are short, funny videos that get more likes and comments than regular feed posts.
Not to mention YouTube channels, which are the most popular way to share videos with more than two billion users who watch a billion hours of videos every day.
3. Set yourself up as a thought leader.
Video is the best way to create content that educates customers and makes you look like an expert in your field.
Since many people learn best by seeing, videos are one of the best types of educational content. In fact, when people watch a video, they remember 95% of the message.
This includes things like:
You can use webinars to show off and sell your services and goods.
How-to guides that show your target audience how to find and solve a problem they're having
Demonstrations of how to use your product or how its features work
Small business marketing videos with your name on them and interviews where you can show off your skills
4. Boost Website Engagement
You should also think about using video in your marketing plan because it makes websites more interesting.
Adding videos to your website will make people more likely to stay there longer and watch the whole video.
If you also include a call to action that asks them to join the conversation or share their thoughts, they will be more likely to leave a comment and come back to see what other people have said.
5. Improve SEO Results
In turn, having more people interact with your website can help your SEO. But that's not the only way that videos can help your SEO efforts. Don't forget that Google owns YouTube, which is the second largest search engine.
When you use keywords in the title and description of your video in a smart way, it can start to show up in search results. That leads to free, natural traffic from people who are already looking for what you're selling.
In other words, video can help bring people to your website without you having to pay for advertising.
3. How to Make a Video Marketing Plan for Small and Medium-Sized Businesses
Now that we've talked about what makes SMB video marketing special, let's talk about how to make a plan for your video marketing.
This step-by-step guide shows you how to plan, make, and release your videos.
Step 1: Make sure you have the right tools.
Let's talk about what you need to make the perfect video marketing campaign for your small business. You might think that making a video requires fancy and expensive tools, but that's not always the case.
You'll need the following to get started:
A studio or a room where you can record, like your office or another quiet room in your house where you usually work.
Lighting gear—Natural light is always best, but it's also a good idea to buy professional lighting equipment for your videos. It doesn't have to be expensive. In fact, you can get a good lighting kit with everything you need for around $100 on Amazon.
You don't need a top-of-the-line camera to record your videos, just like you don't need a lighting kit. The best way to start making videos is with your DSLR camera or a mobile device.
Quality microphone: Finally, you'll need a good microphone so that people can hear what you're saying. Experts say that the quality of your sound is more important than the quality of your video picture, so this is probably the most important piece of gear. Because of this, you should spend most of your money on a high-quality microphone.
Step Two: Write the script
Before you hit the record button, it's a good idea to do some research on your topic and make a basic script or outline that you can follow to stay on topic.
The script doesn't have to be hard or say what you're going to say a word for word. By using bullet points, you can stay on topic without sounding like you're reading from a script.
Make sure to keep your main goal in mind when writing scripts. What, in other words, do you want people to do after watching your video? Use that to make a call to action that is interesting.
Step 3: Get the Studio ready
Set up your recording area after you've finished your video script or outline. You don't need a professional recording studio to create engaging video content. But you can improve the quality of your video and get rid of distractions by using a few tips and tricks.
Here are some things to do before you record:
If your room doesn't have carpet, you might want to put down a few blankets. That will help cut down on the echo and make the sound clearer.
In the same way, pictures on the walls, curtains, or sheets of acoustic foam will help soften the sharp echo in your sound.
Turn off distractions by putting your phone or tablet in "Do Not Disturb" mode. If you want to record what's on your computer screen, close any programs that might pop up a message while you're recording.
Step Four: Change the video
You'll need to edit the video after you've made it. There are a lot of different kinds of editing software out there that fit different budgets. Camtasia and Filmora are two popular choices if you use a PC. A great choice is also to use an online video editor like Clipchamp.
Filmora is a program for editing videos that can help you market your small business.
For Mac users, iMovie is a simple option, while Final Cut Pro has more features.
Last but not least, if you already have Adobe software, don't forget that you can edit your videos with Adobe Premiere Pro.
Step 5: Put the video on a website where it will be stored.
Once you're done editing, you'll need to upload it to a video hosting platform and embed it on your website to reach new people.
YouTube is the best option if you want your videos to show up in Google search results or if you want to take advantage of the popularity of the second largest search engine.
Get Ahead With The Best Video For Marketing SEO Platform! Click Image
4. Have You Ever Thought About Using Another Video Hosting Platform?
But if you want to have more control over where your videos are shared and who can watch them, you might want to upload them to sites like Wistia or Vimeo that stream videos.
Wistia is a place where you can put videos as part of your small business video marketing plan.
These platforms give you fine-grained control over privacy and embedding so that your videos won't be used without your permission. That's a good option for marketing video content like webinars, courses, masterclasses, and workshops.
If you want to use your videos on social media sites, you'll need to upload them to those sites. But make sure to save a copy on your own computer. So, you never have to worry about losing all your content if the social media site shuts down.
Step 6: Make sure the video is set up for the natural search.
Videos can also help improve your organic search results, as long as you format and upload them according to SEO best practices.
Here are some video marketing SEO tips to keep in mind:
Making sure that your video is the right size and shape
Use keywords in your title, tags, and description.
Your thumbnail image is the first thing people see when they visit your site.
Make sure your videos can be seen by everyone by adding captions or transcripts, or preferably both.
Get a WordPress site hosted right away
Find out more
5. Types of Video Marketing for Small and Medium-Sized Businesses
Now that you know how to make a good business marketing video, let's talk about the different kinds of videos you can make.
1. Case studies and testimonials from customers
The whole point of case studies and testimonials is to show your audience that you get results for your clients and potential clients. They help build trust and show how your clients or customers change when they work with you.
You can turn visitors and people who follow you into customers by showing them these videos.
Consider reaching out to past clients and customers and asking them if they would be willing to record testimonial videos in exchange for a coupon or discount code. You could also make these videos part of your client's "offboarding" process.
2. Demos of Products
Demos of your product show how it works. They show how your services, products, or offers work. Demos can help turn visitors into buyers in the same way that case studies can.
You can record demos on your own, but it's also a good idea to ask past customers if they'd be willing to record a short video of themselves using the product. Like testimonials, you can give them an incentive to get them to sign up.
3. Videos from behind the scenes
Behind-the-scenes content makes your brand more approachable, and they're great for sharing on social media. When you post these, your followers will feel like they're getting a behind-the-scenes look at how their favorite product is made.
But with these kinds of videos, you don't have to just show how the product is made or sold.
You can also show them how you get ready for your day or how you get ready to work with a client behind the scenes. You can use these videos to get more people to follow you, gain their trust, and get them to buy from you.
4. Tutorials and how-to videos that teach you something
Since these videos tend to be longer, they work well on a site like YouTube. They can help you come up with blog posts and bring people to your website.
You can use them to teach people about the benefits of your products or services and to show them how to do something.
When people see what it takes to offer your products or services, they'll be more likely to hire you than try to do it themselves.
You can use these videos to spread the word about your brand, show what you know, get more people to follow you, and get leads for your business.
5. Live Videos
Try live videos for a more spontaneous way to market with videos. Even if you only have your phone, it's easy to start and share live videos on platforms like Facebook and Instagram.
The great thing about live video is that you can talk to your audience right away. This helps you get to know, like, and trust them even faster.
Real-time interaction can give you ideas for new content and help you learn more about how your audience thinks and what they want.
6. Masterclasses, Workshops, and Webinars
Webinars, workshops, and masterclasses are great ways to tell a wide audience about what you have to offer and then ask them to work with you or buy your product. If your marketing strategy is based on being a thought leader, this video format is a great way to show that you are an expert and bring in new leads.
Most webinars, workshops, and masterclasses are free because they're meant to get people interested in a paid offer. They also happen in real-time, but you can host a live webinar or workshop once for free and then sell the recording.
Choosing the right type of video for your business depends on who you want to reach and what you want to do with your business. You might have to try different things at first and keep track of video metrics to find out which videos people like the most.
Over time, you'll get into a rhythm and learn which videos work best for your target audience and business goals.
6. How To Get Your Marketing Videos Out There
Now that the hard work of making a video and editing it is done, it's time to get the word out about it. After all, you can't expect them to work if you don't tell people about them.
Finding a place to host your videos is the first step in promoting them. As was already said, a dedicated video hosting platform like YouTube, Vimeo, or Wistia is a great place to start because it makes it easy to put those videos on your website.
Using channels for social media
You should also share your videos on social media sites to spread the word about your brand.
But before you rush to put your video on every social network, you should figure out where your audience is.
Make sure you pick the right channel.
In other words, you need to make sure you upload your videos to the platform where your ideal audience is most likely to spend time and interact with your content.
For example, if you want to reach business people who use LinkedIn, it doesn't make much sense to put your video on Facebook.
But if you want to reach younger people, it makes sense to put your videos on TikTok, Instagram Reels, and YouTube.
Find out which platforms your audience prefers by doing market research. You can also look at the platforms your competitors use and try to get on those as well.
Using the Content on Your Website
Once you've put your video on these sites, it's time to tell people about it. Here are some suggestions to help you get started:
Embed your video on your landing pages. You can add the video as a stand-alone piece of content or as a supplement to your landing pages, product video pages, or anywhere else where it makes sense. To follow the guidelines for accessibility, don't forget to add captions or a transcript.
Add it to your blog posts. If you're talking about a related topic on your blog, add the video to give your post even more context and content.
Send it in your newsletter. Tell your current subscribers that you've made a new video and invite them to watch it and leave a comment. If you can, send them straight to your website from the email. You can also send them straight to a post on social media if you're trying to get more people to follow you there.
Use paid video ads for small businesses. If you have a bigger marketing budget, you might want to use paid video ads for small businesses to get more views and clicks. It can help you get the initial attention you need for social media sites to show your video to more people on their own.
Use video marketing to your advantage.
You can use the work you put into your video to make other marketing materials, which will help you get more out of your time.
For example, you can:
Use the transcript as a blog post on its own.
Take the audio and make a podcast episode out of it.
Make several short clips that you can share on social media as Reels, TikTok videos, and YouTube Shorts.
Take 15-second clips to use as Instagram or Facebook Stories
Make quotes that you can post on social media
Create multiple graphics for Pinterest to get people to watch your video.
Make a playlist of your videos on a certain subject so that your viewers can watch them all at once.
Hurry, There Is A Sale On The World's #1 Video Marketing SEO Platform! Click Image
7. How To Tell If Your Video Marketing Campaigns Are Working
So far, you've put in a lot of hard work to make a video and come up with a good way to market it. Now that your videos are out in the world, it's time to see how they're doing and figure out why.
The good news is that most platforms offer reports and insights on video metrics that can help you figure out how well your videos are doing. But you need to know what to keep an eye on and what to track.
Here are some of the most common performance indicators you can use to evaluate your video:
1. Count Play
The number of plays is how many times your video has been watched. It is the most basic and easiest metric to track. But it's also a number that doesn't tell you much about how well your video works.
Most of the time, it's just a vanity metric that can give you an idea of how popular a certain topic is. You should always keep it in mind when doing research, but it's not as important as people think.
2. Look at Time
Watch time tells you how long people watch your video. Do they watch the whole video, or do they stop before the good stuff?
It's a great way to measure the engagement and help you get better at making and editing videos over time.
If you find that a lot of people leave quickly, you might need to change how you talk about your topic. This could mean working on your "hook," making your videos shorter or getting right to the point.
3. Rate of click-throughs
The video click-through rate is the number of people who click on the call to action in your video and go to a certain page on your website. If your click-through rate is low, you may want to make your calls to action clearer and more interesting.
You can also put them in the video twice, once at the start and once at the end. That will help get your call to action in front of and heard by as many people as possible.
4. Rate of Change
Conversion rate is the number of people who watch a video and then become potential clients or customers as a result of watching that video.
The higher your conversion rate, the more you optimize your video and improve the above calls to action and metrics.
5. Getting leads
Like the conversion rate, the lead generation rate is the number of people who watch and interact with your video and then become leads for your business.
6. Maps of temperatures
Some platforms for hosting videos, like Wistia, let you look at data from a heat map. Video heat maps are color-coded guides that show you how people are reacting to your video.
You can use heat maps to see where people skip parts of your video or go back and watch them again.
They're useful because they can tell you how each person reacts to your video.
The Small Business Video Marketing 2021 Guide: Some Last Thoughts
Video marketing for small businesses is a great way for brands to raise awareness, get more people involved, and get more leads. Creating video content can take a little more work, but you can use video scripts and snippets across all of your marketing and social channels.
With the tips we gave you for small business video marketing, you'll be on your way to becoming a video pro in no time.
Now, all that's left to do is think of ways that video can improve your digital marketing strategy right away.
Good luck!
Comments